For years PURABI, the brand of milk and milk products marketed by West Assam Milk Producers' Co-operative Union Ltd., has been a mainstay in large number of households. Yet, the brand looked dated, unable to catch eyeballs in the rapidly changing market. Partnering with them, we refreshed the look & feel of the brand, right from updating its logo! As their consultant, we are continually helping them structure their communication strategy.
