Ambubachi, a festival that celebrates the fertility of Mother Nature, is the most revered commemoration of the Mahashaktipeeth Kamakhya Dham. Celebrated in the lap of the Nilachal Hills, this festival sees a mammoth convergence of mystics and pilgrims from around the country. The Assam Tourism Development Corporation had bigger plans for Ambubachi 2017. They wanted to convince tourist for a visit to the state during this time, focussing on the mystical charm of the festival. We came up with a campaign covering press and TV. The concept was based on the spiritual yet magical aura of the festival.
