Oil India Limited has, since its inception, engaged itself directly with local communities, and integrating their needs with business goals and strategic intent. So much so that its CSR programmes are touted as some of the best in the industry. Despite these award-winning and acclaimed initiatives, Oil India Limited's efforts have not getting the recognition it deserves. What was needed was a concerted awareness-building effort. To this effect, we created and executed a nine-ad-series newspaper advertisement campaign. Plans are on the anvil to continue the campaign through TV, radio, mobile publicity van, and mobile theatres.
