NEDFi aids entrepreneurs in the North-East region by providing them financial assistance and help them set up their business units. The challenge was to break the perception that NEDFi it is just another micro bank.
To do that, we shifted the focus from their financial assistance to their other equally significant services like training & consultancy services to the entrepreneurs. NEDFi was positioned as a holistic organization that is dedicated to empowering entrepreneurs in every way possible.
To do that, we shifted the focus from their financial assistance to their other equally significant services like training & consultancy services to the entrepreneurs. NEDFi was positioned as a holistic organization that is dedicated to empowering entrepreneurs in every way possible.
